Doritos Crash The Super Bowl

In-Stadium War Room

For Super Bowl 50, Doritos was on a mission to own social chatter and close out the last year of our legacy program, Crash The Super Bowl, with a bang (and some ruffled NFL feathers). So we decided to create a war room like no other. A war room that would have more access than any other brand. At Super Bowl 50, Doritos was the only brand to create a mobile war room that posted and created content from inside the Super Bowl. We created 30+ pieces of content from our stadium seats. To generate even more buzz, we used Periscope to live stream the game right from our seats. The internet went crazy and Periscope crashed, but Doritos owned Super Bowl 50 like no other.

TV - Art Direction

Doritos Crash The Superbowl 10: Call for entries content

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