The Cheetos Restaurant with Anne Burrell

The best ideas come when you can tap into a cultural phenomenon, and that’s just what we did with the first ever Cheetos restaurant, The Spotted Cheetah. We took a note from Cheetos brand lovers and created a fully immersive Cheetos restaurant with carefully crafted dishes from Chef Anne Burrell. To say it was a success would be an understatement. The restaurant sold out on Open Table in 6.5 hours with over 8500 tables waitlisted. Not only that, we also captured over 4 billion impressions and even had a surprise guest appearance from Mariah Carey.