The Pernod Ricard team came to us with a surprising insight for their Halloween program: retailers who don't think point of sale pieces are creepy enough are known to take matters into their own hands, adding on party store skeletons and other décor before they hit the floor. We know what Halloween looks like-- bats, witches, mummies, oh my-- so we knew exactly what we needed to deliver.

Bring the Boos was a ringer idea from Day 1, giving us an easy avenue for spine-chilling visuals and the added layer of Halloween gifting. We originally brought it in as a "bonus" idea, but it quickly stole the show and helped us push the client ask into something mystical and memorable. From haunted skeletal trees to eerie orange lanterns, we brought the boos to the booze aisle with haunted-house inspired pieces that featured cobwebs, coffins and severed hands holding our product.